How to Choose the Best Bulk SMS Marketing Service/App for Your Business
One can never over emphasis the importance of having adequate communication with customers/clients. As a business owner, maintaining the loyalty of customers should be your top priority.
Text message marketing is quickly becoming one of the most popular modern marketing techniques and is a great option for both small and large businesses looking to make a big impact with their customer outreach. This is because text, unlike other marketing techniques, acts as a direct line to the customer and creates a personal connection between them and your business. Customers are more likely to see and respond positively to a text message than to an email or advertisement.
There are lots of text message marketing apps that offer a way for you to send SMS messages to your customers without the manual work. They let you send messages directly from a web app, connect them to your scheduling or booking system so reminders and receipts are sent automatically, create marketing campaigns with special offers, and otherwise automate your SMS outreach.
Things to consider before choosing the best sms marketing service/app
There are dozens of SMS services out there for pretty much every kind of business you could imagine. Text message marketing services should do much more than just send texts. They are full-scaleSMS marketing services that help you engage with your audience, track results and improve customer service.
- Affordable price and easy payment options: This is the very first thing to consider. Especially if you have a small business. You have to consider their price range and payment plan
- Easy to use: Another thing you have to consider is how easy it is to use.
- Automation: With this feature, you can send out the same text message or reminders on a regular or recurring basis.
- personalized/customized SMS: This feature makes it easy to send a mass text campaign without it coming across as a mass text. You should be able to personalize your text messages.
- Ability to schedule messages: This feature enables your to send out text messages at any date or time whether you are online or offline.
- Capable of true two-way communication: This is a very important factor to consider. You can’t have a true text marketing service without being able to receive feedback from your customers.
- Able to integrate with other apps and services: What’s the point of using an sms marketing service if you can’t integrate it into your website or apps!.
- Surveys and Polls: Gather customer feedback with polls and surveys. The best solutions make it easy to gather feedback with these tools
- Message templates: If you send the same text message frequently, look for a solution that has a collection of SMS templates that covers every situation or lets you create and save templates so you can send messages faster.
- Analytics and reports: Any true SMS marketing service will offer helpful reports about your campaigns, contacts and keywords that you can use to improve future campaigns.
- Contact management: Contact lists are vital to successful text message marketing campaigns. If it’s hard to manage your contact list or it’s full of old numbers, your contacts won’t receive your message and your campaigns won’t succeed. The best solutions make it easy to add contacts, import existing lists and scrub lists to ensure only active numbers are on it.
- Pay Attention to Online Safety & Protect Your Information: An app that allows you to create and use a strong password could help you keep all your personal data hidden and secure. If the program does not have this option – it is better to skip it.
Ozioma the best bulk sms marketing service/app for your business
If you’re looking for the best bulk sms marketing service, you want a service that offers a user-friendly platform, is affordable, fits your business’s needs and has all the tools you need to create and send successful text message campaigns. Ozioma app is the best bulk sms marketing service. It has flexible plans designed to suit the needs (and budget) of nearly every business. And guess what! You can create an account/sign-up for free.
Earlier, we mentioned things to consider when choosing the best bulk sms marking service for your business. Well search no further because Ozioma app has all those above listed features and so much more!
Apart from the list above, Ozioma has the following features
- Multimedia (MMS) messaging: SMS marketing has gone beyond just texting. Besides simple SMS messages, Ozioma app has a feature called Extensible SMS which allows you to send multimedia text messages, including pictures, audio (you can even send audios in different languages) and video at the same price. It also provides extended messaging where you can send messages that are up to 2000 characters long instead of messages that contain the standard 160 characters which is also at the same price.
- Mobile/Desktop application: Easily manage campaigns on the go with Ozioma’s mobile app, which is available for iOS, Android and Windows. This feature is particularly helpful for busy professionals who aren’t at their desk often but still want to manage their campaigns. Ozioma’s desktop app for PC (Windows and Mac). Web Portal (Accessible through https://app.ozioma.net). API – For the Enterprise (enables integration of Ozioma to other websites, software or systems).
- SMS Newsletters segmentation: SMS Newsletter is an advanced text message marketing tool that makes it easy to send targeted campaigns. With Ozioma’s Newsletter feature, you can build custom groups of contacts and send targeted campaigns. This Newsletters can also be free or paid. So u can also make extra money from your subscribers using the paid SMS Newsletters.
- Birthday messenger: Ozioma’s birthday messenger gives your marketing campaign an extra edge by enabling you to be the first to send heartfelt birthday messages to your customers on their birthdays which builds customer loyalty and trust. You can segment your contacts into different birthday groups, pick birthday messages from our sms collection templates (or allow it to choose randomly) and then schedule the messages to be sent at a particular time on their birthday date whether you are online or offline.
- Create links (URL): Now this is an interesting feature. With Ozioma Extensible SMS you can create short links of your messages which you can attach to your normal SMS marketing campaign and send as a text or you can share the link on all or different social media platforms. This will enable you reach more people and get more subscriptions into your newsletter list.
- Autoresponders: Like the best bulk sms marketing service, Ozioma offers autoresponders. You can create a series of automatic messages that are sent once someone subscribes to your contact list.
- Drip campaigns: One reason Ozioma app is our best pick overall is its advanced text message marketing tools such as drip campaigns. This tool makes it easy to create and send out automated text message campaigns. You automatically send out a timed series of text messages, such as a welcome message to a new customer and then a coupon for their first purchase at a predetermined later time.
As a business owner, making use of all this amazing features on Ozioma will make your SMS marketing campaign to experience a productive change, your sales will increase, your contact and customer base will increase, you’ll be able to have insights and feedback from your customers, you will build customer loyalty and trust, reach more people beyond your contact and build your newsletter list, make extra money through paid newsletter and develop links that can be shared on different social media platforms.
With all this, Ozioma app is definitely the best bulk sms marking service for your business. So sign up for free and get started.
